Pinterest footed a step ahead and begun promoting video ads in its search engine. Pinterest, the visual sharing follows Facebook and the Twitter strategy targeting the growing online video market. It is the first time launch, seems to be more widening its business for popularity. Pinterest Video is to promote ads.
Now the advertisers of UK and US can now purchase promoted video pins as premium, reserved ad inventory which the company launched promoted pins earlier this year. Pinterest, now focusing on an animated GIF video format (with an auto play mode) which unveils on Wednesday.
Last year the visual sharing company introduced Lite video format that plays sound free videos while people scroll down as the user should tap on the video to see it.
Pinterest people added in their blog post that “Promoted Video brings together some of the best elements of Pinterest. According to recent data from Mary Meeker, 55 percent of people on Pinterest want to find or shop for products.”
Only 12 percent of people say that about social networks. And since 75 percent of the content people enjoy on Pinterest comes from businesses, we’re offering something unique and valuable to individuals and businesses alike.
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With Promoted Video, companies can share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.
While other platforms primarily offer Pinterest Video views, we’ve coupled Promoted Video with promoted pins below the video. Now the 67 percent of people who say videos on Pinterest Video inspire them to take action can experience your brand and then just click below to do more with your products and services.
Plus, with our new native video player, this all happens in one seamless experience.
Meredith Schaffner, the marketing manager, added that we’ve run several campaigns with Pinterest and consider video a natural evolution on how we want to connect with our Pinterest audience. Our customers come to Pinterest with high intent, and the ability to show a recipe and our products through video is a unique opportunity to drive higher performance.
PINTEREST Promoted Video: Video Ads Come to Pinterest featured pins from Social Times on Vimeo.