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Pinterest Launches Lens Visual Search Tool That Recognizes Real-World Objects

By
Anjy
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Nowadays everything became visual, and it is easy to recognise the idea that appeals the unique point of view. Pinterest announced the launch of its new tool known as ‘Lens’ a visual search tool. It allows the user to take a picture of a real-world object and find the related images and products on the Pinterest website.

It is just like when you’re out for window-shopping you see something fascinating you and you go inside. Pinterest built the tool for open-minded discovery. Sometimes you spot something that looks interesting, but when you try to search for it online, you may forget the words. The colourful image is in your mind, but you can’t translate into words.

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Through the Lens tool, it lets you see the camera in your Pinterest App to discover ideas inspired by the objects to see in the real world. The app uses machine learning to recognise the items. According to the Pinterest, the Lens works better with home decor, food and clothing.

The company also plans to make continual improvements for the app to recognise more new items. The Lens tool was first introduced in last year into Pinterest App and currently available for beta. The company is also rolling out the feature for Android and iOS users over coming weeks.

Pinterest Launches A Shopping Service That Allows You To Buy Products From Pictures

Along with Lens tool, Pinterest is also introducing the two new features namely Instant Ideas and Shop the Look. Users can find the objects not only in the real world but from now, and you can do the same thing on the Pinterest through Instant Ideas. If you notice the idea that looks interesting, you can tap on the circle that appears on each pin to instantly unlock the ideas.

Shop the Look feature track down and even buy the products which you saw inside fashion and home decor pins. By just tapping on the circle you can find the styles that you are looking for. Users can also see what others paired with it for more ideas.

Pinterest Stepping Ahead to Promote Video Ads

By
Trisha
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Pinterest footed a step ahead and begun promoting video ads in its search engine. Pinterest, the visual sharing follows Facebook and the Twitter strategy targeting the growing online video market. It is the first time launch, seems to be more widening its business for popularity. Pinterest Video is to promote ads.

Now the advertisers of UK and US can now purchase promoted video pins as premium, reserved ad inventory which the company launched promoted pins earlier this year. Pinterest, now focusing on an animated GIF video format (with an auto play mode) which unveils on Wednesday.

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Last year the visual sharing company introduced Lite video format that plays sound free videos while people scroll down as the user should tap on the video to see it.

Pinterest people added in their blog post that “Promoted Video brings together some of the best elements of Pinterest. According to recent data from Mary Meeker, 55 percent of people on Pinterest want to find or shop for products.”

Only 12 percent of people say that about social networks. And since 75 percent of the content people enjoy on Pinterest comes from businesses, we’re offering something unique and valuable to individuals and businesses alike.

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With Promoted Video, companies can share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.

While other platforms primarily offer Pinterest Video views, we’ve coupled Promoted Video with promoted pins below the video. Now the 67 percent of people who say videos on Pinterest Video inspire them to take action can experience your brand and then just click below to do more with your products and services.

Plus, with our new native video player, this all happens in one seamless experience.

Meredith Schaffner, the marketing manager, added that we’ve run several campaigns with Pinterest and consider video a natural evolution on how we want to connect with our Pinterest audience. Our customers come to Pinterest with high intent, and the ability to show a recipe and our products through video is a unique opportunity to drive higher performance.

PINTEREST Promoted Video: Video Ads Come to Pinterest featured pins from Social Times on Vimeo.

Pinterest Launches A Shopping Service That Allows You To Buy Products From Pictures

By
Vasavi
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 World’s one of the best photo sharing website, Pinterest is founded in the year 2010 and have above 100 million monthly users, with about 45% of users outside the US. The company now debuts a shopping service which allows its users to buy products that you can see in the photos. This shows that Pinterest is putting efforts to enter in to the field of online shopping.

Company’s founder and CEO Ben Silbermann have announced few new features on Tuesday at the headquarters in San Francisco. The features are actually designed to attract more users and to make it easier for the users to shop on Pinterest. Users can now buy any item they look in the pictures. You can also buy items which you may not find the real time.

The new features include, taking a snap of any item or object that you find in the real time and quickly looking for that object on Pinterest. So, this new tool of Pinterest will help you a lot when you are unable to ask someone about their lovely hand bag or a pair of shoes. This object detection is possible through the ‘visual search’ on iOS devices only.

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“When you’re ready to check out, everything you’ve added to your bag will be right there waiting for you,” Tim Weingarten, product manager at Pinterest wrote in a blog post.

A year ago the mobile application company has entered in to e-commerce with buy buttons, “pins” which allows users to shop products that they can see on the bulletin boards. Till Tuesday, users could access this buy buttons only through Android and iOS apps. Now, the announcement brings the buy button to the web which allows users to shop who browse boards on their desktops or laptops.

This all new “camera search” tool will be made available to users in the coming months and users can also experience the ‘automatic detection’ feature within a couple of weeks.

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“Shopping with Pinterest is meant to be that bridge between getting inspiration and making it part of your real life,” stated Ben Silbermann at the event on Tuesday. “When people go on Pinterest, they are constantly looking for new ideas, which often lead them to buy something at a later time.”

“Most people don’t start thinking about the holidays until October or November — in my case it’s like December 24 — but retailers start thinking about it now,” said Tim Kendall, President at Pinterest. “So that’s why Pinterest is talking about this now.”

Mark Zuckerberg’s Unused Social Network Accounts Were Hacked

By
Vasavi
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Facebook CEO Mark Zuckerberg, Social accounts got hacked by the hackers. The Social accounts Pinterest, Twitter and Instagram of Mark, which is not regularly used by Mark. He was Mostly on the Facebook which is not breached by the hackers. Mark doesn’t consider about other social networking sites of his accounts since he looks after his Facebook account. This doesn’t mean that he is not to bother to take care of his non-Facebook properties.

The hacking was done on Mark’s Twitter account which doesn’t tweet much. In fact, the last tweet was four years ago. The people on the Twitter have noticed that the account is facing some unusual changes.

The group called OurMine Team also mentioned that they had gained the access for the Mark’s Instagram Account. There are no signs of bleaching his Instagram account. They also posted a message about the hack of his LinkedIn account. Most of the details about this hack are not published in the social media. Some of the content is deleted quickly, and few were preserved for some of its posterity.

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Now Mark is aware that the most of the rarely or unused accounts are also gets attacked, and they are the primary target for the intruders as it is the big name.

Hackers have reported that “dadada” password was leaked through a massive data breach done in the LinkedIn in May, with more than 164 million of user data was stolen at the time of the incident.

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The Hackers had posted a proof by tweeting from the Mark’s twitter account. They changed the Pinterest page name to “Hacked By OurMine Team” with the description as “we are just testing your security, please DM (direct message) us.” These are the tweets posted by the hackers and defacing the Marks accounts. Now these accounts are returned to the owners, and the aberrant posts/tweets are deleted.

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