World Breastfeeding Week is celebrated annually from 1st to 7th August. All around the world, a variety of events are organised on the WBW to enlighten people regarding breastfeeding by mothers to their babies below six months. The goal of the week celebration is to bring awareness among people that breastfeeding will ensure incredible health benefits and fulfil nutrients for a greater immune system. The theme of the 2016 World Breastfeeding week is “Breastfeeding-a key to sustainable development.”

For the First time World Breastfeeding Week was celebrated in the year 1992 by World Alliance for Breastfeeding Action (WABA). Now this annual celebration is organised and promoted by UNICEF (United Nations International Children’s  Emergency Fund), WHO (World health Organization) and many other organisations, groups and individuals too.

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WABA was formed on 14 February 2023 to bring awareness or to promote breastfeeding culture globally. The World Breastfeeding Week is to convey benefits of breastfeeding involved in the development of children. The WBW is scheduled in the first week of August after the WHO and UNICEF made an Innocent Declaration in August 1990 to protect and support Breastfeeding.

The WBW 2016 links breastfeeding with the sustainable development goals (SDGs) along five broad themes- nutrition/food security, health, well-being and survival, environment and climate change, work productivity, empowerment, social protection, and sustainable partnerships and rule of law.

The logo of the 2016 WBW depicts a ‘triad’ an infant in the arms of two adults. It is very important to educate mothers about healthcare, a timely support for breastfeeding to babies up to six months and more will bring changes in the social living and ensure a disease free society. Family, friends, community leaders, trained healthcare workers, lactation consultations or partners can support continuous breastfeeding.

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Round the world, many events are organised to celebrate and normalise breastfeeding. The week is celebrated all over India under the Breastfeeding Promotion Network of India (BPNI) and many other social groups. BPNI founded on 3rd December 1991 at Wardha Maharashtra, is a national network of organisations and individuals set to promote health to both mother and children through protection, promotion, and support of breastfeeding.