YouTube has hired former Warner Music Executive Lyor Cohen as its global head of music on Wednesday to improve the site’s relationship with recording technology. Lyor Cohen was the head of Warner Music Group in 2006 did the first licensing with the YouTube.

He first worked with Def Jam as its eventual president and he then left to Warner Music Executive before starting his own 300 Entertainment.

“I’m confident that we can bridge the worlds of technology and music in ways that benefit everyone, instead of the zero-sum mentality that exists today,” Cohen, who began his music career as road manager for Run-DMC, said in a note to his YouTube team.

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“I’m proud to be a music man, and hope that the perspective I bring from both the creative community and the music business at large will help us, our music partners and artists grow and thrive together.”

Cohen, who founded the 30-year music industry with the record label 300 Entertainment, has moved from its YouTube parent Google, joins YouTube and will officially take the position on 5th December. The 300 Entertainment included famous hip-hop artists like Young Thug, Fetty Wap, and Rich the Kid.

YouTube has an intense relationship with the music industry, where millions of viewers visit every day. It often complained that their streaming service doesn’t pay artists enough for their music.

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This hire is a part of a pattern. Following Apple brought Jimmy Iovine and Dr Dre as the executives to their music industry. Cohen is the latest music industry veteran that he is hired by the music serving industry to facilitate the relationship with labels and artists.

The European Commission is looking at imposing the obligation over hosting the pre-uploaded content such as Dailymotion, Vimeo and YouTube to seek agreements with the right holders.


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