After briefly announcing at WWDC 2018, today Apple has officially introduced and rebranded its iTunes Connect to App Store Connect for App Developers on Apple Official Website. This app will be oriented only towards App Developers and it works as a dedicated portal for apps and a replacement for iTunes Connect App. App Store Connect can be accessed as an iOS app as well as a website.
App Store Connect not only includes all the features of iTunes Connect but also lets app developers manage their apps or payments and respond to the reviews of the users. It makes the whole process related to uploading or submitting the app and managing the application easier. It also lets to see Analytics, Trends, and get insight into the performance of an app.
App Store Connect also allows app developers and their teams to invite people to test their new apps with TestFlight, view sales reports, create a product page for app in up to 28 languages, add in-app purchases, manage new releases and updates, and check the app’s payment and financial reports on all iOS devices.
Some of the additional features are creating promo codes for an app, bundling up many apps into a single purchase, measuring user engagement, submitting an application to app store review, and replying to active issues in Resolution center. It even lets customers to pre-order the iOS App. App developers can even schedule the release of iOS app updates.
You can directly download App Store Connect for iPhone and iPad from App Store. The App Store will manage apps for iPhone, Mac, iPad, Apple TV, Apple Watch or iMessage, while iTunes Connect will continue its service of providing Books, TV shows, Movies and Music.
It is still unknown if app services will be discontinued from iTunes Connect as the same services are already being provided in App Store Connect.