After being acquired by the Facebook, everyone thought that Whatsapp might soon end its free service and will be turned into a payable app. But proving everyone wrong the Instant Messaging App remained same.
The mobile messaging application has received many updates which include the End-to-End encryption, Audio calling and rumored to be getting video call option shortly.
“We want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam,” a spokesman said in a blog post.
Whatsapp has an active user base all over the world. In countries like India, the messaging app has been already using by the companies for contacting customers.
So every WhatsApp number will become part of the current database that can be matched with customer lists of the enterprises. This will create a list of the audience for the companies to promote their products and display marketing messages.
“Even as we coordinate more with Facebook in the months ahead, your encrypted messages stay private, and no one else can read them. Not WhatsApp, not Facebook, nor anyone else,” the spokesman said.
He added, “We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers.”