The leading e-commerce giant Flipkart is trying to expand their business in India. As a part of that the online shopping web portal will not encourage cheap Chinese products and it will promote only make in India products from now onwards.
Earlier in this June, the news about Flipkart came that it is following the Paytm way to support Chinese products and then sell to Indians. Sourcing cheap Chinese products pushed the Indian manufacturers and investors into losses.
Apparently, Flipkart’s engagement with Chinese goods has almost ended, as Flipkart organizers have decided to hold Make in India vision with full force. According to the reports coming in from various sources, the leading online marketing giant is all set to re-introduce private label products made by Indian manufacturers in a new style and create some ripples across India.
How Flipkart Will Boost Make in India Vision?
According to the latest reports, Flipkart has produced a strong team which will cause several private label products made by Indians and then sell and market these products thoroughly on their platform under “Make in India” dream. Even though it has more than lakh merchants on their platform, but Make in India label products would form the best of Flipkart’s offerings, because they would be sold under their own brand name.
Inside sources revealed that Flipkart has decided to spread their business expansion in India on focusing the Make in India vision and for this it will buy private label products ranging from electronics to apparels, Furniture and even gadgets also.
However, Patanjali is Flipkart’s role model in this mission. Apart from these, the margins are also huge in selling private label products and this can be Flipkart’s next big change in future days.
Will Flipkart new decision to support “Make in India” products allow them to beat Amazon? How the other leading e-commerce portals like Amazon and Paytm respond over this move?