Indian E-commerce giant Flipkart launches Global Selling Program which allows vendors to sell their products to customers across the world in partnership with the global e-commerce company eBay India. Recently, Flipkart completed the acquisition of eBay.in following an investment of $500 million by the global e-commerce company earlier this year.
The new program is named as Flipkart Global which allows almost 100,000 vendors to sell their products to 170 million active customers of eBay online over 190 countries. Some of the countries include the UK, US, Germany, and Canada. Flipkart recently launched its own brand Billion which manufactures products in India and caters Indian customer need and eventually made them available in other countries.
Anil Goteti, head of eBay Indian business at Flipkart said, Flipkart Global allows not just Indian customers in other parts of the world to access these products, but also will target a lot of global customers. He also added, “We want to encourage Indian manufacturing especially in categories such as jewellery, lifestyle, saris and other made in India products.”
As part of the Flipkart Global, Flipkart will list all its Indian products over 35 eBay platform and aid them in shipping, market trends, and maintenance. The company said, over 25000 dealers will be joining Flipkart Global.
Flipkart e-commerce competitor Amazon launched Global Selling Program back in 2015. Amazon has over 23,000 Indian dealers selling over 60 million products globally. Similarly, Alibaba-backed Paytm that is scaling its e-commerce operations under the new brand Paytm Mall to open shipments to China. As of now, Flipkart has the range of only 12 million products being sold in Global Selling Programme.
Flipkart will initially start this program for Gold category sellers and eventually extend it to other sellers as well. Goteti said, “This is a large opportunity for us. We are looking to build on it with our massive seller base, the expertise of eBay India along with Flipkart’s technology and marketplace strength.”