The leading e-commerce giant Amazon is looking forward to expanding its business globally. As a part of that, it is betting more on Indian brands like Patanjali Products. The leading online shopping portal may take Patanjali products to International Markets for its growth.
The Jeff Bezos-led company, which has already partnered with packaged Food Maker Amul, Apparel Firms FabIndia and Biba, Liberty Shoes, bathroom fittings firm Hardware and Ayurvedic product Organic India is now looking at Baba Ramdev’s Patanjali Ayurveda products.
Amazon is looking to vend products from these brands in nine countries, including the US, the UK, and Japan which together account for 300 million shoppers on the company’s website. Amazon India Head of Seller Services, Gopal Pillai said, “We are in talks with the top 100 Indian brands. We cannot comment on the Patanjali. Many of the brands have also become sellers on the Amazon platform.”
If the deal with Patanjali finalized, it is a big boost to Baba Ramdev’s product which is already giving hard competition to fast-moving consumer goods majors like Dabur. For Amazon, it will be very helpful to its business growth and may give tough competition to its rival Flipkart.
As we know, Amazon has engaged in a field war with India’s largest online retailer Flipkart for getting top position in the e-commerce market. On Wednesday, Amazon joined hands with Amul, one of India’s oldest and largest cooperatives.
Amul is already placed its products ghee and sweets on Amazon’s store. A liter of Amul Ghee will be available for around Rs 900. Pillai said that Amazon takes care of logistics, distribution, delivery, imaging, categorization, take care of duties and taxes.
Taking Indian sellers International helps Amazon build a deeper relationship with brands in India, one of its biggest markets outside the United States. The company has already 18,000 merchants and 25 million products from India on its platform.