Google has announced its plans to end the unskippable 30 sec ad before a video. The search engine giant has explained in the recent statement. Instead, it is focusing on a new format which can work well with both advertisers and users as well. However, this new format will get on track in the coming year.

The reason behind Google taking this decision is a bit hazy. Advertisers find that the users were simply skipping past videos with pricey unskippable ads.

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We’re committed to providing better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” Google said.

However, this doesn’t mean that all are going to be skipped away. 15-second and 20-second ads will still stick around. The new format is likely to see six-second “bumper ads” rather than the ones which can be moved past after five seconds. And again, this change will start taking place at least by the starting of 2018.

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It is more interesting to see how Google is slowly monetizing YouTube with an increase in efficiency. But, YouTube has a long way to go for being a money maker for the search engine Giant Google.


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