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YouTube to stop placing Unskippable 30 secs ads from next year

youtube unskippable ads

Google has announced its plans to end the unskippable 30 sec ad before a video. The search engine giant has explained in the recent statement. Instead, it is focusing on a new format which can work well with both advertisers and users as well. However, this new format will get on track in the coming year.

The reason behind Google taking this decision is a bit hazy. Advertisers find that the users were simply skipping past videos with pricey unskippable ads.

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We’re committed to providing better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” Google said.

However, this doesn’t mean that all are going to be skipped away. 15-second and 20-second ads will still stick around. The new format is likely to see six-second “bumper ads” rather than the ones which can be moved past after five seconds. And again, this change will start taking place at least by the starting of 2018.

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It is more interesting to see how Google is slowly monetizing YouTube with an increase in efficiency. But, YouTube has a long way to go for being a money maker for the search engine Giant Google.

Facebook to Make Ad Data Available for Independent Audit

ad audit facebok

Facebook said it intends to make ad data available for independent audit this year to verify the accuracy of the information it delivers. The move comes after the social networking giant admitted last year that it had overstated some ad metrics.

“We are committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information we deliver to our partners,” Facebook said in a blog post on Friday.

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“As a partner to over four million advertisers across a wide range of organisations and objectives, we want to provide transparency, choice, and accountability,” Facebook said in the post detailing some measures that it plans to take over the course of the year.

Facebook said it will also start providing specific in-view and duration data for display ads, including milliseconds. In addition, Facebook will also provide new video buying options later this year.

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“We’ll provide more choice for advertisers with three new buying options for video ads across Facebook, Instagram, and Audience Network,” the post said.

One of these options will enable advertisers only pay for video ads that have been viewed in their entirety, for any duration up to ten seconds.

Earlier this week Facebook share holders had asked its founder Mark Zuckerberg to step down from the Board of Directors.

Ad-Block Plus Launches its Ad Network With Acceptable Ads

AdBlock Plus

AdBlock Plus Now Sells Acceptable Ads

Adblock Plus: Premium online Advertisement blocking tool Ad-blocker is now looking to brokerage Ad sales. Eyeo GmbH, the software company behind this ad-blocking tool, is been making huge money from blocking online ads.

The German-based company announced its alliance with an Israeli ad-tech Startup ComboTag, to deal with the sale of certain advertisements targeting the Adblock Plus users.

Adblock Plus is one of the user-favorite tools for cleaning up clunky website interfaces, blocking ads, and preventing website tracking.

Ad block plus cracked the Facebook’s restrictions on ad blocking

The company is now planning to sell “acceptable ads’ which tend to replace instructive ads and would be a great platform for advertisers and consumers.

 “We were without even being aware of it,” says ComboTag founder and CEO Guy Tytunovich. “We established guidelines for a proper advertising mix that would not annoy users.”

Adblock Plus is now making its efforts to remove the bad ads which are less instructive and less annoying. The tool is going to host a marketplace for acceptable ads where site owners and operators can pick up ads and replace in the pages where bad ads were.

Adblock Plus users will see only the “acceptable” ads but not the normal ones.

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“What it does is it opens up just strictly the ad-blocking market. When we started talking to them, it was like, I don’t want to say preaching to the choir. It was more like two different preachers preaching to each other about the same thing. We can now work within the known architecture of advertising, rather than in this very, very … time-consuming old way of whitelisting” says Ben Williams, a spokesman for Adblock Plus. “So we’re talking to tier 1 [ad] agency trading desks and … we’re talking to digital publishers, and I haven’t heard a negative response yet. Everybody seems to get it.” he added.

This new acceptable initiative is a great compromise between advertisers and users which perfect sense on an idealistic level.

Many sites wouldn’t be able to operate a website without adverts, so this change allows web-site operators to advertise while enhancing the user experience. This doesn’t hint the idea of ad-blocking service to sell little backward ads.

Google will Crack Down on Mobile Sites with Pop-Up Ads from January 2017

Google will Crack Down on Mobile Sites with Pop-Up Ads from January 2017

Tech giant company Google has announced that they will initiate to crack down on ‘intrusive interstitials’. Google will be initiate this from the month of January 2017. The Ads which appear during browsing the web on mobile devices are problematic and cause inconvenience to the users.

The pages which show the intrusive interstitials will perform poorly and delivers unpleasant experience for the users than other pages, where the content is accessible immediately. This had become problematic on the mobile devices because of small screens.

Pinterest Stepping Ahead to Promote Video Ads

Google explained few types of issues which will be problematic includes

  • Displaying the pop-up which covers relevant content on the screen or either immediately after the user navigates to the page from the search results or while they are looking through the pages.
  • Showing the intrusive standalone interstitial which the user has had to discard before accessing the main content.
  • Using the layout where the upper fold portion of the page appears similar to the separate interstitial, but the original content has been below the fold.

These things like flashing the advertisements which appear at the bottom or the top will affect the user experience while browsing the content or spoil the user’s interactions. They don’t willingly hamper the user experience. This kind of ads is used for generating the revenue.

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This is going to affect the popular websites like Firstpost, TOI and other reputed sites which showcase the advertisements full page before the user has to discard them to read the content exists below. From the first month of next year, these sites will be forced to modify the existing strategies by making the content visible to the users.

All these changes by Google search results ranking will effect from 2017 January 10.

Facebook Forces Advertising on Users of the Ad-blocking Software

Facebook forces advertising on users of Ad-blocking software

Social network giant Facebook joined hands with advertising industry to fight against ad-blockers. The company is forcing ads on all its desktop users in spite of their ad-blockers. Facebook found a tool to block the ad blockers saying relevant ads can be useful. But the company provided an option to choose the types of ads user to see.

Ad blockers resist ads by not displaying page images and other elements which originated from a known ad server. Facebook found another way around and the website starts showing ads on the desktop site even if the ad blocker were installed. The mobile app of the Facebook remained same, which brings the bulk of advertising revenue to the company. It is expected that the new features are to be rolled out soon while some users may see it earlier, some may see sooner.

Microsoft Edge to Receive Adblock and Adblock Plus

In the recent quarterly filing, the company found ad-blocking software as a risk. These ad-blockers leave a negative impact on the revenue which generates by displays ads on the desktop version. These technologies result in the company’s bad financial results and may harm much more if this technology continues to grow. “Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew Bosworth, vice president of Facebook’s ads and business platform. “This isn’t motivated by inventory; it’s not an opportunity for Facebook from that perspective, we’re doing it more for the principle of the thing. We want to help lead the discussion on this.” He added.

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Facebook deploys the ad-blocking software on desktop site

There has been a huge adoption of this ad-blocking software by users in the recent years. An estimate says nearly 26% of U.S Internet users now use ad blockers on the desktops. Facebook is planning to turn off ad-blockers for 1.7 billion monthly users with this move. But users prefer to access Facebook more on smartphones and tablets which are less exposed to ad blocking. It is observed 84% of the ad revenue of Facebook came from mobile. Still, the company claims loss of income as a result of ad blockers.

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