Ola Introduces Ola Play, An in-car Connected Entertainment System

India’s smart and leading cab service company Ola has launched an in-car connected entertainment system named as Ola Play for its users. Through this Ola Play, users can access the car features like music system, AC, etc. and also allowed to control them. To bring this feature, Ola has tied up with Apple Music and Sony Pictures India.

Not only Apple and Sony, but Ola has also teamed up with Audio Compass and Fynd to design the latest feature for Ola Play users. Powered by a Qualcomm Snapdragon Chip, Ola Play will let users control music system, volume options, and radio stations. They can also switch to the Car’s air conditioning and other features through Ola App when they get into the car.

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The Ola Play also provide high-speed internet in the cab. According to the latest updates, the service will initially launch in for Ola customers in Bengaluru, Mumbai, and Delhi. The initiative is starting this week only. The cab service provider is planning to take the Ola Play service across other cities within three months and to over 50000 vehicles by March 2017.

Third-party developers will also be able to develop apps for Ola Play. Entertainment, shopping, and tourism apps will be among the first to be featured.

Ola Co-Founder and CEO, Bhavish Aggarwal said, “We are proudly launching the world’s first in-car connected entertainment system #OlaPlay for better riding experience and giving the users the power to control the features. As India’s smartest online transport service provider, we are proud to be at the front position of the startup India movement. Ola Play, the world first, built in India by an Indian team which displays case that we can do better than the best in the world.”

Ola and Uber are in the first row to introduce new technology and innovation. Both Ola and Uber are giving each other a tough competition in cab service and nailed to worth $7 billion in size by 2010, as per SoftBank estimation.

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