The European Union Commission is going after Google again and this time with a better chance of success. The Google’s Android operating system holds the largest share of mobile market globally, which is the reason for the consequences arisen. Over 80% of the mobiles are Android OS dependent.
The Google accused of its dominance and market monopoly strategies for capturing the market at the cost of other’s demolishment. Google is the dominant Search engine worldwide. This has made the tech company to steer away rival offerings towards shopping services. The probe into the Google’s behaviour in other online services like digital advertising and use of content from other sites is still on.
On April 18th, News Corp, a media giant, filed a second complaint against Google’s search dominance. In that regard, Google has summoned with a 150 pages notice. Citing the seriousness of the issue, the European Commission summoned the Google for its Android Mobile Apps.
The main reason for its popularity is an “open-source.” Due to this, any hardware maker can adapt the program as needed and install it on its devices freely. This platform also offers commercially viable products like Google’s popular apps to pre-install. One among such is Google Play app which is the dominant app store for Android devices.
The licensing conditions limit the freedom of manufacturers to choose the apps they want to pre-install and make it hard for rivals to compete which makes the G-Android occupy the market. The case will not decided soon unless the search tech giant company opts to settle mutually with EU commission which seems not happening. Android is a key part of the Google’s money-making machine.
The search giant company is trying to convince with its view of business tactics. But EU, if not convinced, G-Android may have to face heavy penalties based upon the business turnover from 2011 year. This might be a painful blow for the company regarding the financial aspect.
Earlier, the flight with Oracle has ended up in Google’s favour regarding code usage in Android development. But all the times the same result cannot as expected. Hence, it should be watched as what happens in this particular issue.