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After Patanjali Baba Ramdev Enters Restaurant Business with Postik

By
Om Thoke
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Patanjali’s Postik Restaurant: Baba Ramdev, the Yoga Guru is well noted for his work in Ayurveda, agriculture, business as well as politics. He is the founder of the Patanjali Group of institutions and started outsourcing so many ayurvedic products. After gaining so much success with his ayurvedic products, now he is all set to enter the restaurant business. He recently started a pure veg restaurant, Postik in Chandigarh at Zirakpur.

Based on the reports the walls of the restaurant and also the menu card will have the pictures of Baba Ramdev and Acharya Balkrishna. The menu card also has some health tips at the end of the page for the customers. The hotel staff is proudly saying that the food in here will be cooked keeping the health of the customers in mind.

Ramdev Baba Patanjali to launch Dairy Products

The menu card includes some delicious pictures of food and also food at reasonable prices. It states that visit to Postik Restaurant is an exquisite and culinary experience.

Postik Menu Card

Reports from Registrar of Companies is saying that the restaurant belongs to Patanjali and Rajpal Singh, Jaspal Singh Sembhi is the directors of Postik Restaurant Private Limited. The manufacturing and headquarters of Ramdev’s Patanjali FMCG Company are in Haridwar.

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Rs 11 Lakh Fine Imposed to Baba Ramdev’s Patanjali for Misleading Ads

By
Vasavi
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Baba Ramdev’s Patanjali Ayurveda’s five production units will have to pay a fine worth Rs 11 lakh for misbranding the products and showing false advertisements of their products. Uttarakhand Haridwar Court has imposed a fine on Patanjali Group and also asked to pay the amount within a month.

Already a case has filed against in the court against Baba Ramdev Patanjali in 2012 by the District Food Safety Department after their products such as mustard oil, salt, pineapple jam, besan honey produced by Patanjali Ayurveda had failed in the quality tests which were performed at Rudrapur laboratory.

E-Commerce Giant Amazon is trying to Boost Patanjali Products to Expand Globally

The products as mentioned above were found to be in the ruin of sections 52-53 of Food Security Norms and section 23.1 (5) of Food Safety and Standard regulation. Earlier this year in July, Advertising Standards Council of India or ASCI had pulled up Patanjali for running misleading ad campaigns which mock competitors’ products.

The Consumer complaints Council (CCC) had also found that Patanjali statement for its Kachi Ghani Mustard Oil that competing makers are selling mustard oil mixed with oil made by solvent extraction process with neurotoxin containing hexane, was not validated.

Patanjali had also failed to prove its dues for its Fruit juice, where it had called rival brands as “expensive juices containing less pulp.” Apart from this Patanjali also failed to confirm its rights in the Ad for cattle feed ‘Patanjali Dugdhamrut’ as other companies mix 3 to 4 percent urea and other non-edible ingredients in their cattle field.

Ramdev Baba Patanjali to launch Dairy Products

Earlier this year in May, ASCI had cracked Patanjali Ayurveda products for false and misbranding claims in its various advertisements including its hair oil and washing powder brands. So, for doing these misleading ads, the court has imposed Rs 11 lakh fine to Patanjali.

E-Commerce Giant Amazon is trying to Boost Patanjali Products to Expand Globally

By
Trisha
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The leading e-commerce giant Amazon is looking forward to expanding its business globally. As a part of that, it is betting more on Indian brands like Patanjali Products. The leading online shopping portal may take Patanjali products to International Markets for its growth.

The Jeff Bezos-led company, which has already partnered with packaged Food Maker Amul, Apparel Firms FabIndia and Biba, Liberty Shoes, bathroom fittings firm Hardware and Ayurvedic product Organic India is now looking at Baba Ramdev’s Patanjali Ayurveda products.

Ramdev Baba Patanjali to launch Dairy Products

Amazon is looking to vend products from these brands in nine countries, including the US, the UK, and Japan which together account for 300 million shoppers on the company’s website. Amazon India Head of Seller Services, Gopal Pillai said, “We are in talks with the top 100 Indian brands. We cannot comment on the Patanjali. Many of the brands have also become sellers on the Amazon platform.”

If the deal with Patanjali finalized, it is a big boost to Baba Ramdev’s product which is already giving hard competition to fast-moving consumer goods majors like Dabur. For Amazon, it will be very helpful to its business growth and may give tough competition to its rival Flipkart.

As we know, Amazon has engaged in a field war with India’s largest online retailer Flipkart for getting top position in the e-commerce market. On Wednesday, Amazon joined hands with Amul, one of India’s oldest and largest cooperatives.

Amul is already placed its products ghee and sweets on Amazon’s store. A liter of Amul Ghee will be available for around Rs 900. Pillai said that Amazon takes care of logistics, distribution, delivery, imaging, categorization, take care of duties and taxes.

Taking Indian sellers International helps Amazon build a deeper relationship with brands in India, one of its biggest markets outside the United States. The company has already 18,000 merchants and 25 million products from India on its platform.

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