Advertisers Demand Discount at Google after YouTube Backlash

Many of the advertisers are demanding Google the discounted prices for advertisements of them are appearing after the extremist videos and hate speech videos on YouTube. According to the reports, after this month revelation, the companies like Walmart, PepsiCo, Amazon, Starbucks and much more are announced that they suspended their advertising.

Along with Johnson & Johnson, Volkswagen, the telecom companies such as AT&T and Verizon also pulled their ads from the Google’s YouTube earlier this week. The removing of advertisements is still continuing even after apologising for tainting brands by the Google. The majority of companies are pulling the ads from YouTube and also from the sites which support Google’s Ad technology.

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On Tuesday, the search giant proposed the changes of keeping the advertisements after the hate speech and extremist videos which was first spotted by The Times. This has become a larger problem for the YouTube and Google Advertising websites.

For more years till now, YouTube has championed itself as the place to find more number of videos in various factors. Google allows most of the automated programs to place ads in YouTube videos. Currently, about 400 hours of video posted each minute and over 1billion hours of video consumed each day on YT.

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We’ve begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear. “We’re also raising the bar for our ads policies to safeguard our advertisers’ brands further,” Google said in a statement.

Google announced that it has promised to give permission for the brands direct control and insight of where their ads placed on YouTube and other Google-partnered third party websites. The search giant also said that they are implementing artificial intelligence powered filtering to detect and fix the offensive language and other hateful content in the video.

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