Samsung shares the spirit of this Christmas season with its Galaxy users by launching #WishUponMyGalaxy campaign. This unique digital engagement campaign has been conceptualized by Cheil India to embrace holiday cheer in users.
#WishUponMyGalaxy campaign is designed to share one’s wish and bringing it alive for the users! Samsung encourages its users to share their wishes using MyGalaxy app on their smartphones. Samsung claims to promises to bring a smile on their user’s face with this campaign.
My Galaxy app users will get a chance to chill out with peppy songs. Few users will be selected and put in the spotlight with a customized animated song. The music videos in the app are a visual treat and are being sung with user’s wishes in mind.
“Samsung is very close to our hearts. Samsung always encourages us to go beyond our boundaries of creativity and captivate the audience in a unique manner. #WishUponMyGalaxy dwells on a high emotion – joy of surprising people. The campaign is all about touching the hearts of the people, and we believe it has been brought alive in a very engaging manner,” says, Sanjeev Jasani, Digital head, Cheil India.
The company announces that the campaign ends on 24 December and is getting amazing responses from My Galaxy users. The campaign has witnessed over 10 thousand wishes in the first two days, and the thematic video has marked over 4 lakh views.