Hike one of the India’s fastest  messaging service has announced anew feature called Video Stories. The users on the Hike can able to share the videos up to 20 seconds on their new stories. They can also include the live filters and stickers to their videos.

In addition to this Hike also launched the exclusive ‘Animated Stickers’ for this festival season. This latest introduced sticker pack includes the packs for Christmas, New Year and other traditional packs were also included like Hikin, Penguin and Dance which were released on the eve of ongoing wedding season in some parts of the country. New Year Resolution stickers are the unique attraction in this messaging service.

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During the press meet Hike given the statement on this new update and Applying this Live filters to the faces on the stories makes you expressing the things more dramatic. The live filters in the app will automatically detect and recognise the user’s face using the machine learning and help people to have more fun while storytelling.

The live filters which are included during the festival season are included with the cute Elf, wacky Christmas Tree, Cool Girl Santa, Rudolph the Reindeer and Snowman.

The Photo and Video stories on Hike will disappear after 48 hours. The Hike stories of pictures and videos can be directly shared with your friends. The users can be able to know, how many members has viewed their story.

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Apart from this new launch, Hike also announced the new digital campaign called “Love, Masti, Dosti” this is wrapped around this new feature and ‘touches upon the fun, lively and raw moments that we share with roommates, lovers and the closest of friends.’

The digital campaign will be run on the Hike’s Social Media handles and will reflect the lives of the young users of Hike. All the features will be rolling out on December 24 to the users.


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