Latest reports from web analysts said that there would be a huge demand for online video advertising for the year 2017 and the growth of online advertising may be increased due to significant usage of mobile networks and the internet.

Mobile networks usage had increased by the smartphone users rapidly in the year 2016 why because many telecom operators launched new data packs for its customers at affordable prices. Meanwhile, the usage of mobile networks increased and not only this, but internet facilities are providing even in rural areas also.

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However increasing mobile network and using the internet would lead to a healthy growth of online video advertising this year, said reports.

Adomantra Digital, the online video advertising solutions firm, said, “2017 will witness a more aggressive approach from social media and video giants. The leading social media networking sites like YouTube, Facebook and Twitter can endorse video consumption and associated advertising.”

As per latest reports, the segment’s revenue last year jumped around two-folds. The organization also stated that “The online video advertising industry has registered 200 percent growth in the year 2016 and the increase in consumption of video content enabled a shift in gears and growing demand.”

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“The increase speed rollout of mobile networks and easy availability of cheap internet access, 2017 will be the year for online video advertising,” it added.

Speaking about the reports, Vikas Katoch, CEO, Adomantra Digital, said that among the different online video advertising durations and formats, the primary focus for 2017 would be on long format video ads (45 to 90 seconds) for a robust brand rendezvous with the audience.Vikas said, “Brands and publishers will gain enormous benefits because of high viewability in rich media formats as users can’t avoid seeing these ads.”

He also mentioned that due to the availability of 3G/4G services, the on-going flow in internet perception in the country would be on the rise in 2017, leading to a considerable increase in video consumption.


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