Idea Cellular has launched new Digital Idea apps suite which comprises of three new mobile apps. The company launches Idea Movie Club, Music Lounge, and Idea Game Spark apps. The launch hints the idea’s move towards integrated digital services which has a huge subscriber base of over 200 million.

According to the company’s statement, Idea put forward a “collection of popular and premium content including a rich assortment of Hindi, vernacular and international content.” Interestingly, the new offer comes a few months after Reliance Jio launching its own Jio entertainment services.

Currently, Idea Music Lounge has nearly 2 million international and Indian music tracks which include 13 Indian languages. Idea Music Lounge is available at free of cost for unlimited streaming for Idea customers. However, downloads will charge you subscription cost of Rs. 49 for a month.

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On the other hand, Idea Movie Club provides movies, 7 days catch-up TV, Live TV. In addition to that, it does pack a series of original content and short videos comprising all genres and several languages. Subscription for unlimited Movies, Videos, and TV streaming is available at Rs. 49 per month.

Idea Game Spark embraces more than 1,500 games covering all genres. The games are available for both online and offline play.  Idea Game Spark subscription cost you around Rs. 29 per month for unlimited games. Non-idea users can also have access on, and there are free games available for download.

“Having committed significant investments in building a world-class wireless broadband network in the country, Idea has decided to enhance its portfolio of services. With the birth of ‘Digital Idea,’ the company is gearing itself for catering to the growing population of mobile users who consume digital content on their mobile devices,” says, Himanshu Kapania, Managing Director, Idea Cellular.

Idea users can avail free subscription to all the apps for Free for 90 days as an introductory offer. Buy this initial offer is only applicable if the subscription is activated before 31st March 2017. These also provide all kinds of payment options like debit/credit card, wallets, and net-banking, etc., the company said. This Digital Idea Apps suite from Idea can be considered as its take on Reliance Jio’s and Airtel’s range of apps.


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