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Idea Cellular Announces Idea Movie Club, Music Lounge, and Idea Game Spark Apps

Digital idea apps suite launch pic

Idea Cellular has launched new Digital Idea apps suite which comprises of three new mobile apps. The company launches Idea Movie Club, Music Lounge, and Idea Game Spark apps. The launch hints the idea’s move towards integrated digital services which has a huge subscriber base of over 200 million.

According to the company’s statement, Idea put forward a “collection of popular and premium content including a rich assortment of Hindi, vernacular and international content.” Interestingly, the new offer comes a few months after Reliance Jio launching its own Jio entertainment services.

Currently, Idea Music Lounge has nearly 2 million international and Indian music tracks which include 13 Indian languages. Idea Music Lounge is available at free of cost for unlimited streaming for Idea customers. However, downloads will charge you subscription cost of Rs. 49 for a month.

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On the other hand, Idea Movie Club provides movies, 7 days catch-up TV, Live TV. In addition to that, it does pack a series of original content and short videos comprising all genres and several languages. Subscription for unlimited Movies, Videos, and TV streaming is available at Rs. 49 per month.

Idea Game Spark embraces more than 1,500 games covering all genres. The games are available for both online and offline play.  Idea Game Spark subscription cost you around Rs. 29 per month for unlimited games. Non-idea users can also have access on ideagamespark.com, and there are free games available for download.

“Having committed significant investments in building a world-class wireless broadband network in the country, Idea has decided to enhance its portfolio of services. With the birth of ‘Digital Idea,’ the company is gearing itself for catering to the growing population of mobile users who consume digital content on their mobile devices,” says, Himanshu Kapania, Managing Director, Idea Cellular.

Idea users can avail free subscription to all the apps for Free for 90 days as an introductory offer. Buy this initial offer is only applicable if the subscription is activated before 31st March 2017. These also provide all kinds of payment options like debit/credit card, wallets, and net-banking, etc., the company said. This Digital Idea Apps suite from Idea can be considered as its take on Reliance Jio’s and Airtel’s range of apps.

In the Path of Reliance Jio now Idea Cellular Launches their Movie Streaming App Idea Movie Club

Idea Movie Club

As you, all know how the Reliance got success with the Jio network in the Indian Telecom Market. On considering this huge market and revenue share with the content. Finally, Idea Cellular come up with a similar thought and is set to launch their video streaming service called Idea Movie Club.

The company starts this new service for their customers which is similar to the Reliance Jio service. The other operators are offering the similar services from some time but this is the latest move by the Idea Cellular indicates that they are not willing to be limited to the being a connectivity provider further.

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Reliance Jio has built and developed their application ecosystem which is much more mature than the other operators like Bharti Airtel and Vodafone.

Movie Club Idea Cellular

The advantage of the application is another reason why people are getting attracted to the Reliance Jio. Now in this situation, Idea is the third largest operator who is now serious about the offering the content through their application, and now the company is taking another move to leap in building the apps for tap data and the content market.

For offering these content and movies Idea has partnered with the EROS and also tie up with the other content providers soon for adding more content into their database or library. This latest streaming mobile application is named with Idea Movie Club which is currently in the beta version, and the customer of Idea Cellular can get the access the content with the zero of cost. After the launch of the application, they might charge for it.

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Although the top and famous operators have already moved towards in providing the content data service and now Indian operators are following the similar track for increasing the usage of data. However, Jio is only offering the variety content over its network. But the other operators would improve and develop their applications to match them.

The plan provided by the Reliance Jio is killing the revenue of the other operators, and now strategically Idea Cellular is looking forward to increasing their market which might help in boosting their data revenues as well.