google search to prioritize mobile first index

Search engine giant Google has recently announced the change in the search results of desktop and mobile users. The company has come up with another announcement related to optimization of search engine results. Considering the fact that mobiles have become the primary devices to conduct a search, results will be ranked according to mobile content.

This new move is on the cards over the last few years, and search engine started tagging its results as “Mobile Friendly” to encourage webmasters to come out with more and more mobile sites. Almost all websites are supporting the mobile versions in the recent years, and the tag became surplus.

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Google’s new priory focusing the mobile searches is a thing which many site owners will need to take action about. As the change is announced recently, it will be gradually introduced in the next few months. Ranking algorithms eventually look at the mobile index to determine the order of the results. However, Google confirms that the desktop users are not going to be discarded.

“We understand this is an important shift in our indexing and it’s one we take seriously. We’ll continue to experiment over the coming months on a small scale carefully, and we’ll ramp up this change when we’re confident that we have a great user experience,” says, Doantam Phan, Product Manager for Google.

Google Webmasters blog elaborates the details for web developers and publishers

  1. If a site is responsive, it means that it serves the same content to both desktop and mobile users in a different layout.
  2. Webmasters should ensure the mobile version gets their full attention from now on If a website makes use of filtering system for serving different site versions of different content for desktop and mobile users.
  3. Webmasters should also add their site’s mobile version to get alerts of how their website is fairing in search results.

Google will continue to index desktop-only versions but the site won’t optimized on the mobile search results as they do on a desktop.

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