It appears that Facebook is making its plan to attack the countries where Snapchat doesn’t have a huge user base. Facebook launched the “Messenger Day” feature in Poland. This new Snapchat stories like feature let people share filter-enhanced photos and videos which will disappear in a day. Facebook could boost retention and return visits by using the messenger popularity globally to spread the new Stories format.
Facebook hopes the new game plan would become a primary place to share the content before Snapchat grabs the attention. Presently, the social network giant is running small tests ahead of its launch in other regions. However, it is unclear about the feature expanding beyond Poland. It is unknown at this moment about the company plans of bringing the feature to the US.
Snapchat is quite popular in US and Canada with more than 60 million users, an aggressive push of Messenger Day might annoy them. But it’s quite an acceptable thing to experiment in the countries where Snapchat isn’t much familiar.
“We know that people come to Messenger to share everyday moments with friends and family. In Poland we are running a small test of new ways for people to share those updates visually. We have nothing more to announce at this time,” says a Messenger Spokesperson.
It is found that most of the features resemble Snapchat stories which enable to draw or add text to images. Another significant innovation by facebook’s Messenger Day is making use of photographic filters for suggesting what to share, where Snapchat relies on suggesting events or showing locations using geo-filters.
Facebook Messenger is already a popular app which people are using for a conversation with their loved ones. Now, this new Messenger Day feature could end up being a better home for stories format. The slideshow format was proven a powerful way for sharing more than filtered pics what people usually post on Instagram.
Facebook is planning to take this casual sharing option everywhere before Snapchat. It is believed that Messenger Day may not attract many people, but surely it could provide a tough competition to Snapchat’s growth.