A new online payment system was announced by the Facebook on Monday, through its Messenger application, allows the businesses to sell their products directly to its customers.
“We’re kicking off the beginning of messages with payments that will allow businesses to sell product and services directly to customers in Messenger,” the huge social network said in a statement.
“Customers can check out with a few easy clicks, without ever leaving the app.”
The primary purpose of introducing this application is to improve the interaction between businesses and consumers, and they can know detailed information about the product. As this application used by over a billion of people, the announcement made by Facebook suggests to monetizing its free messaging application by making it an e-commerce platform.
Earlier, Facebook has opened the Messenger to developers who can interact with users by creating new applications and bots. These Chatbots provide the necessary information but the customers who want to make a purchase they have to direct to the external website.
The officials said that more than 30,000 bots for the messenger had created by the developers, and many more developers are still working on it.
“We believe the potential for the Messenger platform is huge, and we continue to invest in making it better for developers to build and create,” the statement said.
“Moving forward, we are also simplifying the payment and checkout experience in order to reduce the overall friction between wanting something and getting it. People can use their payment information already stored on Messenger and Facebook to check out faster in threads.”