YouTube no longer serve ads to demeaning content. The Video-Sharing Community has revised its guidelines on Thursday about banning hateful content from earning money using its advertising network.
Most of the marketers had taken back their sponsorship after showing their ads on inappropriate content. Hundreds of advertisers stopped sponsoring ads on YouTube. Some are accusing YouTube of censorship.
Famous brands like Channel 4, L’Oréal, the FCA, Transport for London and The Guardian are not showing their ads on YouTube. Hence seeing all these , YouTube made a decision on Thursday regarding which video is eligible for ad monetization and which is not.
Now YouTube has made the guidelines clear. If you are going to apply for ads in YouTube please follow these guidelines. Any content using “entertainment characters” like Mickey Mouse or Ronald McDonald in a violent or sexual manner is not eligible for ads and will be penalized.
YouTube already closed ads for the demeaning content videos under YouTube’s community guidelines and they will not be eligible for advertising.
The Video Sharing website YouTube describes that category as content,“that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.”
An Important point to remembers, YouTube is working hard to clear all the inappropriate content, some part will still left out and these information guidelines will give clarity to the user about what advertisers like and what they don’t.
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