WhatsApp businesses messaging services has recently rolled out for beta testing in India. Now, it has got up with its first client stepping forward to test its services in India. Online movie ticketing service BookMyShow has signed up for the WhatsApp businesses messaging.
This latest move from WhatsApp will take a few months to roll out. Also, it is believed that this WhatsApp businesses messaging service would help BookMyShow to build a more interactive relationship with their customers.
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Earlier, BookMyShow has announced that it planning to find more business ways to attract users. With this WhatsApp businesses beta test, the plans were taken forward. On the other hand, telecom operators are losing their subscribers from traditional SMS habits.
Fact is that SMS exchange trend is dropping gradually over the past few years. Now, with the launch of this WhatsApp businesses feature the volume of SMS will drop much low. Considering the fact that Indian smartphone owners use WhatsApp as their primary platform for texting.
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However, this isn’t the end of traditional texting. Sooner or later, those texts could move to WhatsApp. Yet, it is too early to predict how WhatsApp businesses messaging service will possibly take over the text messages. BookMyShow is at present testing its WhatsApp Business profile and this service is absolutely free for customers. As of now, it continues to offer its service without ads.
Even India’s largest mobile wallet app Paytm also has plans to launch a messaging feature for businesses. The company is expected to roll out such feature later this year.
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