Be it as a HRD minister or as Textile minister, Smriti Irani always makes her mark in a unique way of hers. This became evident with the latest #Iwearhandloom campaign launched by the new textile minister. With the upcoming event of Nation handloom day on 07 August Smriti Irani the cabinet minister for textiles has announced a selfie with handloom campaign on Twitter and Facebook.

In a move to increase the popularity of handloom and rendering support to weavers families, she wrote that “ Indian handlooms symbolise India’s heritage & culture. Wear it to carry on our rich tradition and support 43 lakh weavers & their families”.

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She posted her picture on Twitter wearing an elegant blue handloom saree carrying a vibrant look on her face mentioning “I support Indian weavers, here’s my #IWearHandloom look – Handwoven Silk from Bihar. Share your look & tag five people.”

With the cabinet reshuffle, the unflinching minister was moved from HRD to textiles. A lot of buzzes went around the media that this will be the letdown moment for her. But in contrary to all the drone her new campaign for support of Indian weavers has attracted many celebs to wear handlooms. Seen actively participating Twitterverse  contributing to the hashtag were Virender Sehwag, Vijender Singh, Manish Malhotra, Jayanth Sinha, Nirupama Rao, Devendra Fadnavis, Shivraj Singh Chauhan and Arvind Kejriwal too.

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The move has brought all the ministries together. Using digital India campaign and social media platforms to uplift the weaver community is applaudable. So it time to participate in the selfie with handloom for every handloom lover.


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