RCom (Reliance Communications) understands the consumption of the key content pattern of the users and the company has introduced a new plan for their Prepaid and Postpaid Users. This plan with content bundled with data offers called MoviNet Plan.
It offers music, movies and internet access to their subscribers. To enable this plan, RCom has partnered with Hungama Play, and it provides the free subscription to their Entertainment-on-Demand Services along with any use of data.
Mr Gurdeep Singh, Chief Executive Officer, Consumer Business of Reliance Communications says, “With design simplicity, exciting content and significant data benefits, our new MoviNet Plan will maximise the entertainment quotient and experience for our customers. This innovative pack is aimed at bridging the gap that customers face between data and content,”
Rcom conducted a study to understand the content consumption pattern of the people and after the study, movies and music are the main things that found to be increasing the content consumption. The company has mentioned that “Customers do hesitate to consume premium licensed video content, given the high subscription fees.”
The Plans of the MoviNet are as follows for the Prepaid Users:
The prepaid MoviNet Plan starts from Rs. 235 per month and this plan provide 2.5GB of Any-Use Data, including 1.25 GB of ‘Any-Time Data’ access and night data of 1.25 GB. The subscribers can also enjoy subscription-free unlimited access to a library of 8,000 movies, 50,000+ music videos and 3.5 million soundtracks which are valid for 28 days.
The entertainment content can be accessed through the web link, and the subscriber receives as SMS after availing the pack. Customers can also do multiple recharges on the MoviNet Plan. MRP and data benefits of the plan vary from one circle to other.
The Plans of the MoviNet are as follows for the Postpaid Users:
The MoviNet Plan for the postpaid users costs Rs.450 as the monthly rental. Besides the subscription to Hungama Play and the postpaid subscribers receives high-speed data of 3GB and 1000 min of local and STD calls in this plan.
The pack will also be introduced as recharge sachets in coming months which are valid for 1-day or 7-days at Rs. 10 and Rs. 49 respectively.