Opera

Opera had extended the ad-blocking service to the browser’s Android version. Two months ago the company had unveiled a new version of the desktop browser which includes an inbuilt native Ad-blocker. The aim behind the major update to the service is to minimise the time taken to load a web page and consume fewer data. It would also increase the user’s security, privacy and free them from getting distracted.

According to an official announcement the company had integrated its upgraded service to the Smartphones via Opera Mini, the mobile version of the browser. The Norway-based company says that with this step the users are facilitated to load their Web Pages 45 percent faster and would consume 14 percent lesser data.

The Firm’s official stated that with the major update Opera became the first company to offer a native ad blocker across all the devices. According to the tests done the browser speed is mostly affected and slowed by the advertisements. The newer version now avails much more browsing speed with the cut down of those ads at the source level.

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HOW IT WORKS

To enable the option of ad blocking one can select it from the settings of the opera browser. Differing from many other ad-block extensions, Opera checks the list using native code and the faster algorithms. The browser blocks the ad right at the engine level after receiving a URL request from the network. The browser is currently using EASYLISTS and EASYPRIVACY to stop advertisements and trackers respectively.

When compared with leading browsers like Google Chrome and Mozilla Firefox along with Ad-block plus extensions, the new opera browser experienced 45 percent more browsing speed than the others. The Speed tests are carried out on 66 rich content websites on different systems which resulted in similar results. The mobile VPN is still in the development phase and the company would soon unveil its free VPN app which would work with all the other applications installed on the smartphone.

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On the other hand, it would have an enormous effect on the publishers of the free websites. As they rely only on revenue generated by the ads for paying salaries to their crew which includes editors, journalists, bloggers, technology development & all the others. If the blocking of advertisements continues then, it may lead to the shutdown of many free websites. It is a known fact that advertising allows more services to be free on the internet which is bringing more number of users to the web.

Some of the publishers argue that prevention and blocking of ads are not a solution. It results in the loss of livelihood to many people who are depending on those websites. They also suggest that limiting the number of ads on a web page might be a better solution rather than blocking them.

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An anti ad blocking campaign also started by popular websites like FORBES displaying a message that to access the website the user should remove the ad block extension.

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