Mahindra CenturoIndian automobiles manufacturer Mahindra & Mahindra has announced an exciting offer for the bike lovers. Centuro Special Mirzya Edition has been announced by the company. The price is also attractive for the special edition bike.
The bike is launched in the name of Mirzya movie which is an upcoming 2016 Indian Hindi film. Earlier we have seen the craze of Kabali. Air Asia flights had embossed Kabali posters on the planes. Now, following the same strategy is applied for movie promotion and the sales boosting. Both movie makers and Mahindra company with mutual benefit has taken the decision to launch the special edition bikes.
Chief Executive Officer at Mahindra Two Wheelers, India Vinod Sahay has said that the bikes are launched to celebrate the company’s association with the movie. In addition, he also stated that this coming festival season will embark the movie success along with their boost in bike sales.
The Centuro Special Mirzya Edition bikes come in limited numbers. Technically and mechanically, bike remains the same as its normal model. Black coloured bike with Mirzya movie reflecting graphics is the center of attraction for the new special edition two wheelers. bikes are an integral part of the movie as they are used for most of the sequences by the characters in it.
Mirzya movie director Rakeysh Omprakash Mehra along with Rohit Khattar, Chairman Cinestaan Film Company were present at the time of launch of the bike. Regarding the price, it is revealed as Rs.46,750 for the special edition. It is an affordable price and the new look makes it more attractive for the young generation. The middle class buyers are more targeted by the company to boost its sale with this launch.
Apart from the above, Mahindra two wheelers also offer a special discount of Rs.9000 for the govt. employees and 95% finance facility.