Jio. The only telecom which created a huge sensation with its entry. The Jio Telecom services introduction gave a big leap in the Telecom services. Ambani is ensuring that the subscribers will stick to jio by introducing new plan every month. So now the rice millers are using that craze.
The rice millers in rural villages and some other small cities avail of 25 kgs of rice in the bags printed with jio logos and name. As soon as the images hit the internet, they went viral. Just like the offer by Jio telecom claiming that one recharge gives you 3-month free data+calls, netizens are making fun of this Jio Rice saying that one bag of rice won’t makes you hungry for three months.
Marketing the products using the brand names is not happening the first time. Even the crackers and kites during Deepawali and Sankranthi also use the names of movies or heroes. Some people use the pictures of our Prime Minister Narendra Modi too.