Facebook users around the world can now add a literally all-singing and dancing extra layer of personalisation to their profile with the social network’s introduction of moving profile pictures.

The CEO and Founder of the social networking giant, Mark Zuckerberg announced Toronto’s startup Flixel will partner the Facebook for new profile video integration. The announcement was a part of the Facebook F8 Conference organized annually for developers and entrepreneurs who build products around Facebook. Among four bet partner companies which were announced on the day for new project, Toronto’s Flixel is the only startup company. The company has to enjoy this grand movement for sure.

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Facebook had added the ability to replace static profile images with seven-second looping profile videos in fall 2015, whereas Flixel users have already started to create cinemagraph profile videos.

Flixel in the event released the updated version of the paid Cinemagraph Pro app for IOS at F8 2016. Users can now create their cinemagraph profile videos to Facebook for free. “If you look at the company we’re in, Vine is a twitter application, Boomerang is a part of Instagram, we’re really the only startup,” said Robert Lendvai, CMO at Flixel.  He also added that the profiles are the second largely viewed part of the Facebook, which account for four and half billion views a day and it’s really staggering.

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Flixel now partners Vine, Boomerang and Facebook new MSQRD app as Facebook’s first Profile Expression Integration Kit partners. MSQRD (Masquerade) is a new photo and video selfie application developed by Belarusian Masquerade Technologies. The app allows the user to easily design their and edit the filter in real time.

“We’re excited to work with Flixel as one of our beta integration partners and make cinema graph profile videos available to the Facebook community,” said Ryan Houx, Product Marketing Manager, Facebook. Ryan added, “Like the moving photos in Harry Potter, cinemagraphs are an exciting and magical new visual medium that bring still photos to life. I know the Facebook Community will love creating these living photos for their Facebook profiles.”

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The Flixel’s Profile Expression kit allows users to create profile videos which are partly still, similar to a genteel Graphical Interchange format. The user can create such high quality cinema graph using the third part app Flixel and directly upload it as the Facebook profile video.

Flixel partnered Facebook and Instagram in 2015 to study the user’s interaction with cinema graphs and still photos. Their research reveals that the users view cinema graphs for nine times longer than frozen photographs.


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