Former CNN anchor, reporter, and host Campbell Brown is joining Facebook to lead news team. Brown is expected to patch up the relationship between the online social media company and traditional media. The former anchor has announced her move on the Facebook page on Friday.
Facebook examining its role in propagating ‘fake news’ during the US presidential election held last year. The incident left an adverse effect on the businesses of more genuine media companies. Campbell Brown now will lead Facebook’s news partnerships units that work with media outlets which publish content on Facebook.
The social media giant has faced during the election of US Republican Donald Trump. The company failed to end the misleading information and baseless news which has been circulated by users. Facebook user’s feed is gaining more attention with the growing number of readers these days. The impact of information from social media is much high rather than web pages.
In recent times, Facebook took steps to combat misinformation, working with the PolitiFact, Associated Press, and website Snopes to check the facts that appear in users’ news feeds.
Brown with more than 15 years experience at Comcast Corp’s NBC News unit and Time Warner Inc’s CNN, will be assigned to help news reporters and organizations to work more closely and efficiently with Facebook. She also founded a nonprofit, education-focused news site The 74, back in 2015. She also declared that she will step back from her editorial role but will remain on the board.
Facebook executives confirmed that Brown’s role would not be a de facto editor-in-chief, as she will not be involved in any content decisions.
“I will be working directly with our partners to help them understand how Facebook can expand the reach of their journalism, and contribute value to their businesses,” wrote Campbell Brown in a Facebook post.