The state run telecom company BSNL is transforming to gain market share and compete with other counterparts. The latest offer looks much more in a way to counter Reliance Jio effect.
BSNL has introduced unlimited 3G data plan at Rs. 1,099 without FUP. Which means the customer can avail this package without any speed limit and as much as data they want. Apart from this the company has doubled the data usage in many existing plans.
As such the state owned company has improved its network and started gaining customers eventually and now this jaw dropping offers may gather some more.
The year showed a great start for the company, as it added highest number of subscribers in April 2016 for the third month in a row. BSNL added 11.39 lakh subscribers followed by Airtel with 9.78 lakh subscribers. The other telecom companies with new subscriptions are Aircel (5.72 lakh), RCom (1.1 lakh), Vodafone (46,600), MTNL (11,591), and Quadrant (-25,012).
“Due to improvement in network, BSNL has been gaining customers. We are now first in the industry to offer unlimited 3G plan for Rs 1,099 without reduction in speed. This will rejoice our customers and help them experience improved BSNL networks,” said BSNL CMD, Anupam Shrivastava.
The details of the updated plans are:
|Pack Price||Free Bundled Data||validity|
|1||RS 1099||Unlimited without fup||30 days|
“The plan has validity of 30 days and is equivalent to 100 per cent increase in data benefits to subscribers,” said BSNL CMD.
“Last year, BSNL had also facilitated the customer by offering 80 per cent cheaper voice tariff. By massive reduction in data tariff and introduction of unlimited data STVs (Special Tariff Vouchers), BSNL hopes to serve data customers, mainly the youth segment in a much better way,” said RK Mittal, BSNL Board Director.
Private telecom companies Bharti Airtel, Vodafone and Idea Cellular have provided increased data usage limits to safeguard themselves from Reliance Jio effect. This step by BSNL may be considered as a similar one.
Currently BSNL does not have 4G network, hence the company is backing on the 3G services to increase the 3G customer base.