Apple as hired the former head of Blackberry Ltd.’s Automotive software division as the new leadership at the iPhone maker’s car team. With this move, it increases the emphasis on developing the self-driving technology according to the people who are involved with this project.
The founder and former Chief Executive Officer (CEO) of QNX, Dan Dodge, is the OS developer which Blackberry acquired in 2010 and joined Apple Inc. earlier this year. Report says that he is the part of the team headed by Bob Mansfield, who has taken over the leadership of the cars initiative and with the dubbed Project Titan has prefigured the strategy and according to a person who is familiar with the plan.
One of the online website sources mentions that “After Dodge is on-boarded and Mansfield is running slowly, and Now Apple is shifting the focus from the complete electric vehicles to the self-driving software.”
Moreover, Apple is not looking only for making its car; it is likely to do only after acquiring or partnering with an established car maker.
Dodge is having the best experience in working at QNX, he developed the entertainment and the navigation for the reputed car make like Ford, Daimler and Volkswagen. Dodge is also having the valuable working experience with the auto industry on technology related partnerships.
The QNX co-founder who will work under the software lead John Wright, who is reporting to the Mansfield is who himself answers to cook. Apple had a word with the companies like BWM and Daimler, which were reportedly halted in the recent months, So this might be the reason why Mansfield has bought Dodge for the assistance.