Zopo Manufacturing Unit to be started in Noida,India

Chinese Smartphone manufacturer, Zopo plans to invest huge amounts in India this year. The company after the release of Zopo Speed 8 today announced that it is all set to establish a Rs. 100 Cr manufacturing unit in India by December. The aim of the company is to manufacture about 2 lakh handsets each month in the new unit. Zopo entered the Indian market in September 2015, it has no manufacturing unit till date. But the company is now planning to set up the unit in Noida.

Sanjeev Bhatia, Managing Director of Advantage Computers (ADCOM) said, “Zopo has identified the place in Noida for setting up its manufacturing unit with a production capacity of 2 lakh units per month. The company has plans to invest Rs. 100 crore to start this plant by the end of this year.”

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ADOM, the domestic electronics company, is the only distributor of Zopo in India. Bhatia also stated that Zopo in India “is looking to sell 1 lakh units per month.” “The plant will cater demand for Zopo phones in South Asian market which includes Bangladesh, Sri Lanka, Pakistan (via Dubai), Nepal, etc.”

Zopo’s new smartphone Speed 8 priced at Rs. 29,999 is the powerful smartphone which packs a ten core processor chipset. The chipset can produce a computing speed up to 2.5 GHz. The other specifications of Zopo Speed 8 are 5.5 inches full HD screen, with 9.8mm thickness the handset weighs 164 grams.

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According to Zopo brand manager, Charles Bird, the company is using Deca-core Mediatek MT6797 (Helio X20) processor and claims that Speed 8 is the fastest phone now. With 4GB of RAM, multitasking is easy. And when we get into the memory details the device has 32 GB internal storage which is not expandable via microSD card. Zopo Speed 8 packs a massive 3600 mAh battery.

In optics part, the device is equipped with a 21-megapixel rear camera and 8-megapixel front camera for selfies. The device runs on Android 6.0 Marshmallow operating system and supports 4G connectivity.

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“We have been selling phones in affordable range as well starting Rs 6,000 a unit. The deca-core smartphone is for Zopo customers looking for higher phone speed. We expect 15 percent of our target sales to come from Zopo’s premium segment starting over price range of Rs 15,000 a piece,” stated Bhatia. He also said that the company would invest about 50 crore rupees per annum for branding.

Mr Bhatia also explained that Zopo expects 60 percent of its total sales would come from budget smartphones ranging between Rs. 7000- Rs. 10,000 and 25 percent of sales from the mid-range handsets priced between Rs. 10,000- Rs. 15,000.


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