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SBI card, a payment solutions provider and a joint venture between the State Bank of India and GE Capital. it has introduced E-STORE, an online shopping platform on its mobile app.

With this launch, they have partnered with online travel organization Goibibo. It allows its card users to make travel and hotel bookings with ease and can also avail the exclusive offers.

E-STORE is an online platform which allows the cardholders to make a purchase from partner merchants in a seamless manner by availing the best offers and exclusive benefits. SBI card has launched its E-STORE and has partnered with Goibibo, a leading travel aggregator as its first online merchant.

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The company also planned to partner with other E-commerce merchant platforms across various categories to provide the best shopping experience to their consumers on E-STORE. SBI card has been making the focused investment in technology both at the back-end and also in the mobile application.

Earlier this year, the company has launched the updated 3.0 version to its mobile app with superior functionalities. All the cardholders can book hotels, flights and buses on Goibibo through the newly launched E-STORE. Besides the saving transactions, E-STORE is also offering secure transactions.

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In addition to this, EMI option is made available for the travel bookings on E-STORE and this benefit is exclusively applicable through the mobile app.

The CEO of SBI Card, Vijay Jasuja said, “The current environment in India is clearly characteristic that digital payments are the way forward. The need of the day is to make digital transactions as convenient, safe and rewarding as possible for consumers. The introduction of the E-STORE platform on our mobile app is a step in this direction. “