Oppo Overtakes Apple

Chinese smartphone maker Oppo has overtaken the Apple for the first time to become the number two regarding sales in India behind the Samsung in August 2016. According to the reports of Germany-based Market Research GFK, Oppo has clocked the growth of 16 percent in comparison to the previous month.

Samsung which has been the leader of market sales for many years, and it has been retaining the top position with 46.7% value market share in the month.

As per the reports, Oppo constituted 8 percent of India’s market sales by value came top above the opposed Apple’s market sales to 6.3 percent. Reliance Lyf and Micromax have trailed upto 6.1% and 5.3% respectively.

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“India is a priority market for us and we have caught the trend that users like taking photos and selfies by phones. Therefore, we will continue investing in photography technology, design and offering the best consumer experience,” said Sky Li, Oppo Global Vice President and President of Oppo India in a statement.

Oppo has recently launched the latest Oppo selfie expert Oppo F1s in India in the month of August. It came up with 16MP front camera, beauty function and fingerprint unlock. It also has good battery endurance. Oppo is also looking to invest Rs. 1000 crores to set up a manufacturing unit in Andhra Pradesh which is likely to create 20,000 jobs in the state.

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The decrease in market share makes the launch of iPhone 7 and iPhone 7 Plus even more pivotal for Apple, which has been facing the tough competition from the Chinese mobile makers. In recent months the Chinese smartphones are gaining huge response for the users in terms of numbers and value.

In the Indian market, Oppo is expanding its offline presence by targeting 35,000 point of sales and 180 sales service centres to its customers for a better experience.