An Australian lamb ad created a big controversy. Including Lord Ganesh in the lamb, meat advertisement is an act of disrespect to him and the religion. The concept of bringing all religions together is a good idea but respecting the religion is also equally important.
An American-based Hindu group started the debate on involving sacred Hindu Lord Ganesha in a lamb meat advert is not acceptable. Hindu gods are said to be vegetarian, and most of the people in Hindu religion are vegetarians. In such case making lord Ganesh as a part of meat industry advertisement is disregarded.
Australia Advertising Standards Bureau was asked to ban the advert launched by MLA Australia and The Monkey. The marketing team has to answer the public for the claim. They were asked to discontinue the ad as soon as possible.
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The ad comprises of gods, goddess and many religious figures sitting at the dining table and having Lamb meat. The advertisement intention is to promote You Never Lamb Alone which is about the lamb meat. In such situation including a sacred vegetarian god like Lord Ganesha is defending the religion.
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Rajan Zed, president of Universal Society of Hinduism, expressed his view that they shouldn’t have involved revered deity in Lamb ad for “mercantile greed.” Zed conveyed that “MLA should be mature enough to understand that love united us and brought us together and not lamb meat. The inappropriate practice of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.”
Hindus got hurt by the act of inclusive of Lord Ganesh in the lamb meat ad, and now the Australian lamb advert faces criticism from the religion and expecting an apology. Australia Advertising Standards Bureau has to answer the claims on Australian lamb advert.
Zed added “Hinduism was the oldest and third largest religion of the world with about 1.1 billion disciples and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled.”
One of the devotees said “This is a disrespect to Hindu Religion, hurting our sentiments and a senseless campaign. Your team has got it wrong by implying Lord Ganesha has lamb at the dinner table with other Gods. For your knowledge, Hindu Gods and meat do not go together. I demand an unconditional apology, and you revoke this campaign immediately.” At present, the ban on Advertisement is expected from the MLA and The Monkeys.