Wynk Music app from India’s leading telecom network provider, Bharti Airtel, on Tuesday announced that it is the highest downloaded music app on Google Play Store in India since December 2015. Based on the data, it claimed that the app has now crossed 25 million downloads since its launch in September 2014. And further reports revealed that Wynk Music currently plays over 15 million songs a day to customers and the interesting thing is 60 percent of the Wynk installs are not Airtel customers.
“We are thrilled to see such love from our users and this will add to our motivation to keep delighting our users with a great in-app experience through constant innovation. The combination of growing smartphone penetration and proliferation of mobile internet in the country has given a significant push to the uptake music streaming, particularly amongst younger audiences who look for quality content on the go. Given the importance of music our lives, we believe we have only scratched the surface as far as potential of music streaming goes,” stated Kartik Sheth, CEO at Wynk.
Wynk Music has a vast collection of over 500 music labels in 12 languages, besides curated playlists across genres and moods. Wynk thus gives a great in-app experience to its users. According to the reports, on an average a Wynk user spends more than 5 hours per month on the app. Recently, the music streaming service launched its mobile site which allows users to enjoy music on their smartphones on any browser.
Users are allowed to stream music smoothly on 2G networks with the new Data Save Mode with 2G optimisation, and this will save up to 70 percent of data. Another interesting feature of Wynk music service is, it offers a local MP3 player which helps users to play the songs from the device and app too.