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Facebook’s News Feed Changes Are the Latest Blow to Publishers and Brands

facebook news feed changes

Social media has become a more significant platform to advertise the business and give a considerable boost to sales. Especially Facebook has proven as a good platform to hike it up. But, this social media giant has taken a decision that may hard hit a businessman. Recently, Facebook decided to focus more on the news feed on friends’ posts with less focus on the posts being posted by publishers and brands. This decision has raised bombastic sensations among businessmen.

Facebook user numbers, which have crossed the figures of 2.07 billion, have become the perfect target point for media companies, businesses, and brands. Facebook has announced that businessmen may witness a decrease in traffic and total views on their business videos from now. People will see generous interactions to be more when compared to business deals.

Well, this decision has started showing its aftermaths now. On Friday, the shares dipped down by 4% approx. It directly showcased that it has not only impacted brands, but Facebook too. Well, businessmen are not sure about the impact they will face after it. The focal point of raising the business base of maximum publishers is videos that they usually post on Facebook wall.

The head of Facebook news feed, Adan Mosseri said that those pages, which don’t get public engagements in spite of regular postings, will face more alterations. Every year, Zuckerberg carries a valuable surprise for Facebook users. This time, his agenda is to fix all the bugs of Facebook. From few years, the Facebook team has been working to provide reliable and relevant content to visitors. But this time, their focus has been shifted to providing a platform that augments meaningful interactions with relatives and friends. Well, the impact on businesses and Facebook too will get visualized shortly.

Facebook makes Minor changes to its News Feed, introduces new features to FB Camera

Facebook is making slight changes in the News Feed which improve the site with the cleaner look. The company claims that these updates will make navigating more smooth and consistent. Facebook is also rolling out new features in Facebook Camera which enables to create GIFs and share with friends.

Facebook News Feed Redesign:

The biggest update is that Facebook comments will get a new design to it look like message conversations. Now comments will appear with gray message bubble, instead of comments being broken up by simple line breaks with the aim of making it easier to track who is replying in a thread.

Finally, the profile pictures page will be shifting from squares to circles. The icons like comments and share buttons get larger, so it will be easy to tap on the touch screen.

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Facebook Camera, GIFs:

Facebook Camera which is under testing earlier this summer gets new features; the exciting feature is creating GIFs using camera option.

Now you can swipe over the camera option inside the main Facebook app. You will now able to record two-second GIFs and post them to the New Feed, add to stories or in a message and send them to friends.

In addition to GIFs, Facebook now lets you start a live video straight from the camera screen. It is also bringing colourful text posts to the camera even though they do not involve photos or videos and will let you make them in portrait to share anywhere you want.

These features come from Instagram which adds all kinds of new ways to post to its own stories app. Snapchat is the first to introduce stories features. Instagram also had Boomerang feature and also added Facebook live video last year too.

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