Musical.ly, the most famous social media application which allows users to create, discover and share their videos with the friends or to the world. Now music lovers can rejoice because the app is soon making its launch in India. This application allows users to develop their videos and edit them by adding effects to them. The musical.ly app helps to showcase the talent of the youth by interpreting the music which is popular in the world.
Raj Mishra, India’s Business Head for musical.ly stated that “Musical.ly app is a one of its kind platform that genuinely encourages youth to put up their talent through their personal and creative interpretations of some of the most popular soundtracks in the world today.”
Eric Zhou, head of Global operation of Musical.ly said that seeing the potential in India, we are not only expanding the creator base in India but also transforming the content creating due to high audience involved with the app. He also mentioned we look forward to working with creators who share same passion and energy.
Some of the famous international singers like Lady Gaga, Selena Gomez, and Ariana Grande are active in Musical.ly.The company patterned with MTV, NBCU, and Seventeen Magazine to launch original shows on its platform. It also patterned with Apple Music which allows paid subscribers to listen to full songs with in Musical.ly app.
Musical.ly app is launched in 2014 which allows its musers (users) to make short videos, dancing or doing stand-up comedy. Currently, Musical.ly has over 250 million users globally which claim to post over 15 million new musical.ly every day. The app has witness exponential increase in fans following in only a few months.
Recently, Musical.ly has collaborated with Jagga Jasoos movie team to run a contest and allow winners to make videos with the lead pair of the movie Ranbir Kapoor and Katrina Kaif.
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