Hero Lectro brand: Launched Four New Electric Cycles

Bicycles are bringing back their origin now. World’s largest bicycle manufacturer Hero Cycles has launched a new range of four electric assist bicycles in India. These cycles come with electric pedal assisted technology under Lectro brand priced at Rs 42000 and Rs 83000.

The new Hero bicycles branded as ‘Lectro’ which is Hero’s Electric bicycle brand in Europe.

Hero Lectro Electric bicycles will come in different styles and launched in Birmingham earlier this year. The company has planned to expand Electric Pedal Assisted Technology Cycle (EPAC) portfolio in India.

“EPAC is a nascent segment in the India bicycle market. Even as the premium bicycle segment has shown steady growth over the past few years, the EPAC segment has only recently started and has tremendous potential in the country,” Hero Cycles Chairman and Managing Director, Pankaj Munjal told reporters.

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The Hero Lectro Electric bicycles body style includes various sizes and styles with perfectly embedded features. The new electric Hero cycles come with a smaller wheel for children, larger wheel for adults and fat-wheel bicycle, which has become a global trend in the urban bicycle market.

The new Hero Lectro Electric bicycles will feature 250-watt electric motor in the rear hub wheel and is powered by 48-volt or 36-volt battery pack. The 48-volt battery pack fixed to the lower tube of the frame, and the inbuilt battery pack is embedded on the rear hub.

Hero bicycles claim that most of these e-cycles will long for 50 kilometers on a single charge. For the fat-type variants, it sports high torque motor than the other variants to assist the rider. The level of help can control by the module on the handle bar. Riders can adjust the assist level (0 to 5) which offer larger boost at a higher setting.

The other features that sported in these Hero Lectro Electric bicycles are:

  • Bluetooth Sync facilities.
  • Electronic hub lock.
  • GPS based tracking feature.

The Hero cycles company wants to introduce these four new models in Mumbai, Pune, Bangalore and NCR in the first phase and then in Karnataka, Tamilnadu and Maharashtra by the end of the year.

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