google branded smartphones

After the release of Pixel C tablet last year, Google is all set to launch smartphones of its own brand. The company is planning to release the mobiles early next month in selected markets, which includes India. These smartphones are said to be likely available in hands for public later this September. It is said that two devices to be launched under ‘Google’ brand discontinuing its earlier Nexus line.

According to sources, search engine giant will reveal two devices runs on Android 7.0 Nougat. One will have a 5.5-inch screen size while the other sport a 5 inch. Leaked information from India states the smartphones will comes out in two variants of internal storage, 32GB and 128GB. However, the specifications are yet to be confirmed. A buzz is that these two devices may be rebranded HTC Nexus devices, which are claimed to arrive shortly. And ii is also unclear that what other markets receive “Google” rather than “Nexus.”

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Google is focusing on capitalization of its branding rather than preferring Nexus brand. The storage capacities and sizes matched the specifications of earlier leaked Nexus smartphones, Marlin and Sailfish. These smartphones may not carry Nexus moniker. Though HTC manufactured them, Google may launch the devices under its own brand. It is reported that Google is attempting to take iPhone head-on, and is making its trail to position these devices as premium smartphones which offer an excellent experience overall. A new mechanism is expected to include in this smartphone which supports transferring data from the iPhone. This new feature makes the onboard process for new users a little bit easier. Market strategists say that Samsung high-end mobile sales might get affected with the launch of these devices.

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Sources confirm that the phones ran the upcoming version of Android and experienced the new Google search box. Google Assistant will be one among the features which highlight the phone. Google partnered with HTC, LG and recently with Huawei to launch Smartphones under Nexus. These smartphones will be first of its kind to the own consumer-facing brand in the mobile segment.


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