Facebook at Work

Facebook had launched its new service termed as ‘Facebook at Work’ in India. The social networking giant already has over 142 million users in India using both desktop and mobile versions. According to the company, the latest service would be successful in countries like India where Start-ups and traditional companies are increasing at a brisk pace.

The newly released service of the social networking platform is similar to the standard one regarding look and feel. The enterprise version will be available in grey colour unlike the blue colour of the former one but it would have the same features like News Feed, Groups, Profile, Work Chat and Search.

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Julien Codorniou, Facebook’s London-based director of platform partnerships, stated that “Rolling out’ Facebook at Work’ to companies in India is a significant milestone for us. As the workplace transforms, businesses want new ways for co-workers to collaborate efficiently and be more productive. We are excited at the high rate of adoption globally and I look forward to working with all businesses in India,”

The new service would be entirely related to the organisation and it has nothing to do with the employee’s personal Facebook account. The primary characteristic of ‘Facebook at Work’ is that it won’t be connected with friends or family.

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It would only receive information only from the employees connected within the organisation. It won’t be featuring any distractive advertisements or app activities like game requests. It would also be having its own Messenger Application known as ‘Work Chat ‘which offers voice & video calls.

The other features developed for Facebook at Work are the single sign on, dedicated support for channels and analytics which highlight leading influencers, contributors and groups of the firms.

Indian companies are the quickest to adopt this new service from Facebook. The Firms including Godrej, YES Bank and L&T InfoTech, Zomato, Paytm, UST Global, Practo, Delhivery, Ibibo, Girnarsoft, AskMe, Telenor and the Landmark Group have already started using ‘Facebook at Work’.

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The testing process had begun in last January for the beta version of ‘Facebook at Work’. It is reportedly known that over 450 companies across the globe are using the latest service while 60,000 Firms have applied and are in the waiting in the queue.

The global launch of ‘Facebook at Work’ would require some time. Still the beta version had received a positive talk boosting the company’s morale that it would be a sure success.

The administrative controls would be with the organisation & the new service available is not a freebie. It would be a paid service and the companies will be charged on a monthly basis for the active users on the platform.

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