World Breastfeeding Week

World Breastfeeding Week (WBW) is celebrated annually to get awareness and importance of Breastfeeding to all the mothers. This year WBW is celebrated from 1st August -7th August. The World Breastfeeding Week (WBW) 2017 theme Sustaining Breastfeeding Together. 

World Breastfeeding Week 2017 History

The objectives of WBW 2017 are to inform, anchor, engage and galvanize. The World Breastfeeding week is celebrated in more than 125 countries with events worldwide. WBW 2017 is celebrated with the motto of creating a strong environment for women to breastfeed successfully. This is the 25th year it is being held, initiated by WHO, UNICEF, and other organizations. The awareness week is to encourage mothers to breastfeed rather than making baby formula with polluted water.

Breastfeeding is the natural way to feed the new born babies in the first six months to get required nutrition. Breast milk is packed with disease-fighting substances that protect the baby from illness.

World Health Organisation (WHO) recommends every mother to only breastfed, and no other food should be given for first six months. Later the mother can continue to breastfeed until the baby turns two.

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“Changed lifestyle, consumption of junk food and reduced physical activity are reasons why children get prone to obesity and diabetes at a young age. Breastfeeding prevents that by avoiding early introduction of solids like cereal or dried baby food that increases the risk of obesity,” said Dr. Nithya Ramamurthy, head of Obstetrics at Fortis Malar Hospital.

According to studies, breastfeeding can be beneficial for mothers too. It reduces the risk of breast cancer, postpartum depression, and heart diseases. It also helps reduce post pregnancy weight loss, shrinking of the uterus and reduces blood loss post-delivery.

World Breastfeeding Week WBW Themes

  • World Breastfeeding Week 2013 Theme was “Breastfeeding Support: Close To Mothers”.
  • World Breastfeeding Week 2014 Theme was “Breastfeeding: A Winning Goal – For Life!”
  • World Breastfeeding Week 2015 Theme was “Breastfeeding and Work – Let’s Make it Work!”
  • World Breastfeeding Week 2016 Theme was “Breastfeeding: A key to Sustainable Development”
  • World Breastfeeding Week 2016 Theme was “Sustaining Breastfeeding Together”

Babies need 8 to 12 feedings every 24 hours with the duration of 10-20 minutes of each breast. Now mothers can pump and store breast milk in bottles and fed the infants when they are hungry.

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