Verizon to buy an ailing Yahoo

The US largest telecom provider, Verizon Communications prepares the plan to buy Yahoo. As from the reports, the two companies will make the announcement on Monday regarding the deal. An ailing company Yahoo has found the buyer for their core internet business for $4.8 billion deal.

Yahoo is the third most popular search engine in the US after staying behind Google and Bing. The company was found in the year 1994 and with this deal, yahoo makes the final act for one of the longest running internet companies Yahoo. Earlier, Yahoo Company has survived from the dot-com boom. As you all knew that apart from the search Yahoo also has Finance, News, Mailing service and other services blogging site called Tumblr and the photo sharing site Flickr.

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This is the latest purchase for Verizon, and this pushes to refashion into the digital firm of various services like mobile, the internet, video and advertising services. In the previous year, this company bought AOL for $4.4 billion and also acquired their content sites which include Huffington Post and TechCrunch as well as the ad targeting technology.

The merger with the AOL’s assets might add weight to Yahoo’s Internet real estate. As per the reports from NPR’s Laura Sydell says, Yahoo’s share of worldwide digital ad revenue is around $2.6 billion and as according to the eMarketer, but that 1.5 % of the online ad market. This pales in comparison with the Google and Facebook, which controls about 40 percent.

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Yahoo’s biggest value, however, this has rested in their stakes in Chinese online retail, Alibaba and Yahoo Japan and those will remain with Yahoo. This deal also could spell an end of the tenure of Yahoo’s CEO Marissa Mayer.

Apart from Verizon other bidders for the Yahoo’s Internet business were said to include AT&T, takes over the firms and Quicken Loans founder Dan Gilbert.