Truecaller has a decent user base in India for its functions like filtering the spam calls and providing caller info. In a recent couple of years, WhatsApp emerged as an alternative for Skype video calling. Now, Truecaller is planning to launch video calling on its platform. However, there are few apps like Viber and Google Duo which provides good video calling functions.
But, they remained unknown to many of the users and failed to grab user attention as WhatsApp do. The fact is that even a person who hardly uses functions of a smartphone is aware of the WhatsApp.
Never the less, Truecaller can be noted as one of the better-known apps in India. In a move to expand its services, this spam detector is planning to launch Truecaller video calling. The company has partnered with Google Duo which already has experimented to increase its user base though TV and social media adverts. Google Duo has user base only compiling techies, and other net savvies.
This collaboration with Google Duo for Truecaller video calling feature brings benefits of advanced Google video calling features. On the other hand, truecaller can save a lot on the infrastructure cost which leads to winning for both Truecaller and Google.
Unlike WhatsApp, truecaller can still perform spam detection duties and offer video calling via Google Duo. A Google Duo video call icon will appear on the Truecaller app. Users can initiate Truecaller video calling by just a click. Though this is not integration, users need to have both the apps installed on the phone to experience video calling.
This Truecaller video calling feature targets to take on WhatsApp with Google vast technology. It will be more interesting to see how this Truecaller video calling feature will catch Indian users.
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