Trai Chairman RS Sharma is going to take action step on Auto Play Video Advertisements that consume a lot of data. The auto-play video ads will also consume more Internet data where people are mostly unaware of it.
Telecom Regulatory Authority of India (TRAI) has taken this issue into consideration and will take a necessary step on these video ads that automatically play.
TRAI Chairman RS Sharma called it as a serious problem and said that he is concerned with the automatic download which is consuming data from internet packs. “TRAI officials are working on this, but I think we should work at a much more furious rate. We will be able to come up with some response quickly,” he said.
He also stated that recently, all the network carriers such as Vodafone India, Idea, Bharti Airtel and Reliance increases Internet speed. So the rate of consumption of data will also more with such auto-playing video ads.
It noted that unwanted video download automatically which consume too many data. A survey found that around 43 percent of consumers were unaware that clicking on video ads will consume more Internet data. A study also found that around 122 million people use ad blocker feature to browse the internet to avoid interruption in surfing.
Social Networking Site Facebook also plays auto-playing videos, but it has an option to disable auto play mode which is further come up with Facebook Live is now available for all iOS and Android devices.
So, TRAI chairman RS Sharma is planning to come up with a solution. Sharma also told that TRAI is ready to work with any tech company, who will bring a solution to the affected cause of auto-play video ads.
“Trai officials are working on this, but I think we should work at a much more furious rate. We will be able to come up with some response quickly,” Sharma said.