South Korea Company Samsung emerged as India’s most trusted Brand. According to the report given by the Brand Trust Report 2017 Samsung has achieved this feat. Sony, LG and Apple occupied the next positions respectively.
In 2016 also the companies are in same positions whereas in last year the fourth position was occupied by Nokia. This year it is replaced by the Apple phone.
Brand trust report is an annual India Study by N. Chandramouli based on the primary research conducted across the India cities based on a proprietary 61 attribute trust matrix. Every year they will release the reports of Most Trusted Brands and Most attracted Brands.
Brand Trust Report 2017
From past two years, Samsung is occupying first place. Tata, Honda, Maruthi Suzuki, Dell, Lenovo, bajaj had occupied positions in Top 10 list. Samsung is a South Korea multinational company which produces various products. Now in India it is awarded as most trusted brand.
In 2016 in the month of November Company downfalls with the explosion galaxy note 7 later on within two months they rectified the issue. Now it stands in the first place as trusted brand in the super category of durables and category of consumer electronics.
Reliance JIO launched recently but it got placed in the top 20th position and another product Patanjali also achieved top 15th position in the diversified category.