The social network is an ocean, and you might get trapped with the things posted over it. We are not aware of, whether the posted information on the social networks is true or not. To vanish all your worries, there is the solution for it.
Scientists have developed the new method for finding the people who post the false reviews, tweets, updates, comments from multiple social accounts for gaining the opinions.
Some of the researchers from the University of Texas at San Antonio (UTSA) in the United States has described the statistical method which can analyze the multiple writing samples. This practice is known as ‘astro-turfing.’
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Scientists have found that it is the challenging for the authors for completely conceal for their writing style in their text. According to the word choice, punctuation, and context, this method can detect whether a single person or the multiple persons are responsible for the samples.
Researchers used the writing samples from the most prolific commenters through the online from various news websites. They discovered that many were supporting their opinions online were linked to the few singular writers with the multiple accounts.
According to Kim-Kwang Raymond Choo, associate professor at UTSA says “Astroturfing is legal, but it is questionable ethically. As long as social media has been popular, this has existed.”
These methods were used by the businesses for the manipulating the social media users or by the online shoppers with at least one paid associate post with the false review on the websites regarding the products for sale.
This is also used in the social media where the astroturfers will generate many false accounts for adopting the opinions, creating the illusion of a consensus when one person is pretending to be many.
Choo says “It can be used for any number of reasons. Businesses can use these practices to encourage support for their products or services, or to sabotage other competing firms by spreading negative opinions through false identities.”
The candidates who have been elected office have been accused of the astroturfing to create the illusion of public support for a campaign or a cause. Now Choo can identify one person pretending to be many online, and he is considering the further apps for his top-tier research.
“In addition to raising public awareness of the issue, we hope to develop the tools for detecting astroturfers so that social media users can make informed choices and resist online social manipulation and propaganda,” he added.